Hasbro is an American toy company and the distributor and manufacturer of B-Daman in the Americas, parts of Europe and Australasia. Hasbro was licensed by Takara Tomy in order to be able to manufacture and distribute B-Daman. Hasbro is also involved in the production and distribution of many other toy franchises to the regions specified above, including Beyblade, Zoids and Littlest Pet Shop to name a few.